A Board Game To Identify the Perception of The Value of the Viticulture Based on the Landscapital

Through developing a board game consumers and winegrowers can communicate with each other by proposing and evaluating initiatives for enhancing the vineyard landscape that is recognized to be linked to the perception of the quality of a wine. In this way, the participative board game can provide interesting insight into territorial planning highlighting the perceptions and needs of farmers and consumers. The development and testing of this practice are on course in Italy and interesting narratives for consumers can be built through it.