This certification system (the traditional organic certification, managed by an external body) has the ultimate goal of offering consumers a credible guarantee that the products purchased meet certain characteristics, with particular reference to sustainability and social and environmental production methods. Unlike the usual certification mechanism, however, in this case, the active and direct participation of both producers and consumers is required. It is based on the following key values: shared vision, active participation of all actors, transparency, trust, learning and the same level of responsibility of everyone in the process.
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